MARANELLO, Italy (Reuters) -Ferrari will keep petrol and hybrid models at the heart of its lineup in coming years, with fully electric vehicles (EVs) making up just 20% of its range by 2030, the luxury sportscar maker said on Thursday.
The company presented the technological blueprint for its first EV, the Ferrari Elettrica — a milestone in its history — but also shifted to a more cautious approach to electrification, “based on our client centricity approach, the current environment and its expected evolution”.
Ferrari now aims for a 2030 lineup made up of 40% internal combustion engine (ICE) models and 40% hybrids. This marks a shift from its 2022 plan, which had targeted 40% EVs, 40% hybrids and 20% ICE models in 2030.
Unveiling its new long-term business plan at its Maranello headquarters in northern Italy, Ferrari said it would launch an average of four new models per year between 2026 and 2030, maintaining the steady rhythm that has helped it stimulate the interest of its wealthy clients and grow its customer base.
“Each model will be designed with a distinct positioning, tailored to different client profiles,” the company said.
The Elettrica, which complements Ferrari’s traditional petrol and newer hybrid offerings, will enter the market next year. All strategic EV components — including high-voltage battery packs, e-axles and inverters — are developed and produced in-house at Ferrari’s new ‘e-building’ facility in Maranello, the company said.
Sources told Reuters earlier this year that Ferrari does not plan to launch a second EV before 2028, citing weak demand for high-performance electric luxury cars.
Ferrari’s active client base has grown by around 20% since 2022, reaching 90,000. To deepen engagement, it plans to open new ‘Tailor Made’ centres in Tokyo and Los Angeles in 2027 to help customers to add personal touches to their vehicles.
Ferrari on Thursday reaffirmed its commitment to technology neutrality — supporting all propulsion technologies on the path to net zero — and said it would continue investing in ICE, hybrid and electric powertrains.
“We will continue to offer and innovate our V6, V8 and V12 combustion engines, in line with new global regulations, focusing on increasing specific power output and ensuring compatibility with alternative fuels,” it said.
The company also announced ambitious decarbonisation goals, aiming to cut Scope 1 and 2 greenhouse gas emissions by at least 90% by 2030 compared to 2021, and Scope 3 emissions by 25% compared to 2024. It will rely on recycled aluminium, renewable energy and supplier collaboration to meet these targets.
It reaffirmed its lifestyle strategy expansion, with flagship stores planned in London and New York in 2026, and a broader offering of luxury goods and experiences for both owners and fans of the brand.
The company will release multi-year financial targets later on Thursday.
(Reporting by Giulio Piovaccari in Maranello, ItalyEditing by Keith Weir)
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