EAST PEORIA Ill. – A brand change in East Peoria…
For the first time since the 1980s — the city is announcing the adaptation of a new brand, “East Peoria – East to Excellence”.
This includes a new slogan and logo design — which features multi-colored green, tan, and blue “E” icon which is meant to represent East Peoria’s forested bluffs, agricultural roots, and the Illinois River.
City officials partnered with “North Star Place Branding and Marketing” to complete the re-brand — with the intent of giving local businesses and residents a new way to represent themselves.
They’ve done more than a year of research and many surveys with community members, before making these changes.
The new logo can be seen on wmbdradio.com
Comments