Netflix to refocus on ads, content after failed Warner Bros bid

By Harshita Mary Varghese and Kritika Lamba

April 15 (Reuters) – Investors will look for Netflix to emphasize content spending and ad business growth as key drivers ​when it reports quarterly earnings on Thursday, marking ‌the streaming giant’s first results since its failed bid for Warner Bros Discovery.

Buying Warner Bros would have handed Netflix a clutch of prized franchises including “Game of Thrones” and “Friends” without the costly effort of ‌building ​out its own.

Instead, the company will ⁠face tougher competition from ⁠a combined Warner Bros and Paramount Skydance, if that proposed $110 billion deal closes.

(Reporting by Harshita Mary Varghese and Kritika Lamba in Bengaluru; Editing ​by Pooja Desai)