PEORIA, Ill. — There’s a new name and branding for the PACVB.
The Peoria Area Convention and Visitors Bureau has a new slogan to attract attention to the River City…”Discover Peoria”.
According to PACVB President and CEO J.D. Dalfanso, now more than ever, there’s plenty to learn about Peoria.
“I think everybody is rediscovering what’s great in our backyard, because that’s what’s most available for great and memorable experiences here,” Dalfanso said.
The PACVB has welcomed visitors and potential residents to Peoria for a number of years with the theme “Enjoy Peoria”.
The new branding of “Discover Peoria” is part of what Dalfanso calls destination marketing.
“It’s not just for the people looking to visit, or for us to to recruit visitors, but it’s for our own residents to enjoy,” Dalfanso said.
“That’s part of the discovery.”
Dalfanso said the PACVB is launching a new, interactive website to support “Discover Peoria” on September 1.
For more information, click HERE.
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